Spotlight on: Fusing Container Design and Branding

How do you design a glass bottle that enhances your brand’s image? What are the trade-offs between a distinctive design and container performance? In this new, 12-module e-seminar, AGR’s design experts will explore branding options, stress levels, and performance implications for three different bottle categories: stock, custom, and unique. 

This e-seminar is perfect for glass packaging engineers and marketing professionals in the beverage industry who want their brands to stand out on a store shelf while being robust on the filling line. Glass manufacturers involved with sales or technical service will also benefit by learning how to present their products to fillers.

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Topics to be covered

  • Techniques to enhance brand identity with a standard stock bottle

    Using glass color effectively to showcase the product type
    Exploring labeling options
    Closure types and customization

  • Developing a custom bottle design to elevate your brand

    Working within size, shape, and filling line constraints
    Considering tactile features and appearance features of customized shapes
    Ensuring that custom styles are still built to perform as needed

  • Building a fully unique bottle design; Separating your brand from the competition

    Inspiration for unique bottles in current designs
    Using a logical approach to picking key design features
    Combining features into a workable unique design
    Allowing FEA to guide our selection to achieve the look, the feel and the performance we want

  • Concept design case study

    Benchmarking designs on the market
    Brainstorming the concept based on product type and brand identifiers
    Deciding on a final design that meets marketing, engineering and manufacturing requirement

Seminar Instructor

Research Engineer

Brad Salitrik

Brad joined AGR as a Research Engineer in 2013. His principle area of responsibility involves computer stress analysis of containers. Brad brings his experience as a Mechanical Design Engineer from previous positions with a robotics manufacturer and a supplier to the defense industry. He obtained his B.S. in Mechanical Engineering Technology from the University of Pittsburgh at Johnstown.

Course curriculum

  • 1


  • 2

    Section 1

    • 1.1 Introduction To Standard Bottles

    • 1.2 Label Materials And Closure Styles

  • 3

    Section 2

    • 2.1 Introduction To Custom Bottles

    • 2.2 FEA And Fracture Equation

    • 2.3 Custom Top And Bottom Design Stresses

  • 4

    Section 3

    • 3.1 Introduction To Iconic Bottles

    • 3.2 Iconic Bottle Design Elements

    • 3.3 Building Custom Created Designs

  • 5

    Section 4

    • 4.1 Building A Brand - Kentucky Mule

    • 4.2 Bottle Shapes And Selection Process

    • 4.3 Design And Labeling Integration

    • 4.4 Three Designs, Winning Choice, Closing

  • 6

    Final Quiz

    • Final Quiz

    • AGR Survey

Ready for the next step?

Let's begin fusing your brand identity with high level container performance.

Need a hard copy?

Contact us to purchase hard copies of the PowerPoint slides for $75.

Interested in purchasing a paper binder of the PowerPoint slides? Reach out to us and mention "Fusing Container Design and Branding hard copies" and we will ship the slides directly to you.